Proposition development is central to the successful launching of an offering, be this a service, a solution or replicable products. Rigour and use of best practice in developing a proposition helps make sure the real need is understood, the best business model is deployed, and the balance between risks and returns is constructed on a sound basis. This web site provides the core tools to all those interested turning invention into innovation - Andrew Sleigh, CTO

The proposition development (PD) team ensures that QinetiQ's products and services are clearly and compellingly matched to the intended customer needs. By rigorously applying the NABC approach we ensure sound propositions are effectively articulated, taking into account technical implementation, channels to market, competitive forces and QinetiQ's financial and strategic interests. The group is further responsible for the 'Dragons' Apprentice' competition and the 'Enterprise Exchange' lecture series.

© 2008